Yotpo is all about providing consumers with a secure and trustworthy shopping experience - extending to reviewers who share content such as reviews, photos, and videos via the Yotpo platform.

We go to great lengths to ensure that merchants and their customers feel confident with every Yotpo interaction and encourage you to check out our Privacy Guide to learn more about privacy, data processing, and compliance at Yotpo.

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Data Processing Agreement
Learn more about our privacy compliance guidelines in our Data Processing Agreement.

Privacy API endpoints

In line with Yotpo's privacy commitments, Yotpo offers three API endpoints which allow you to check for existing account data in the Yotpo system, retrieve it, and delete or anonymize end-user data when necessary.

Endpoint	Description
Data exists	A synchronous request that checks for existing user data (true/false) in the Yotpo system.
User data	An asynchronous request that retrieves existing user data in the Yotpo system. User data is sent as a JSON file to the account email address associated with the Yotpo account utoken.
GDPR Delete	Deletes or anonymizes end-user data for given email address(es). Supports multiple emails per batch; requests are handled asynchronously.